In the ever changing world of the music industry, it is often said to be difficult to stay on top of the latest ways for artists to successfully market their music to the masses. While there’s those who think it’s never been easier to find an audience, many bands tend to get stuck in solely older methods of promotion, getting left behind in the growing and competitive digital world of music.
Seeing the successes and failures of many bands not only within the local scene in Australia but also internationally, Annelise has channelled her passion for metal by helping artists maximise their band marketing, especially in the digital realm.
In this episode, Annelise and I run through the experiences we have had with marketing in a general sense but especially via social media. Social media has become large part of our everyday lives, but many of us have not spent the time to grasp it’s full potential.
I urge bands to follow and reach out to Annelise via her blog and media channels and continue to learn new ways of pushing your music to not only more people, but the people who actually matter.
Further recommendation – Check out the Small Business, Big Marketing podcast (also on iTunes)! Amazing marketing tips for anyone pushing a brand, regardless of the industry or service/product.